After School Surprise

 

 

This is an experiential campaign series I created for Famous Footwear where we surprise people with new shoes at unsuspecting locations.  In this version we surprised a group of underprivledged students at a highschool in LA.  These kids are part of an after school dance program taught by the Art of Stepping.  They thought they were just going to another class until the instructors surprised each of them with their own pair of brand new sneakers.